Privacy policy

Privacy Policy

Last updated: June 2026

At Burda UAE, we respect your privacy and take your personal data seriously. This policy explains what data we collect, how we use it, who we share it with, and what rights you have.

We operate in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).



1. Who We Are

Burda UAE is a women's fashion retailer based in Dubai, United Arab Emirates.

For any questions or data-related requests, contact us at:



2. Information We Collect

Information You Provide

  • Name, email address, phone number, and delivery address

  • Payment details (processed by our payment provider; we do not store card numbers on our servers)

  • Account login credentials

  • Communications you send us via email, phone, or our contact form

Information We Collect Automatically

  • IP address, device type, and browser information

  • Pages visited, time spent on pages, and click behaviour

  • Order history and on-site browsing patterns

  • Data collected via cookies and similar tracking technologies (see Section 5)



3. How We Use Your Information

We use your data to:

  • Process, fulfil, and deliver your orders

  • Manage your account

  • Send order confirmations, dispatch updates, and delivery notifications

  • Provide customer support and respond to your enquiries

  • Improve our website, product selection, and service quality

  • Send marketing emails where you have opted in (you can unsubscribe at any time via the link in any email)

  • Detect and prevent fraud and unauthorised access

  • Comply with legal obligations under UAE law

We do not use your data for automated decision-making that produces legal or significant effects on you without human review.



4. How We Share Your Information

We share your data only with the following categories of third parties, and only to the extent necessary:

Party

Purpose

Courier partners

Delivering your orders (name and contact details shared in your dispatch notification)

Payment processors

Handling secure payment transactions

Shopify

Operating and hosting our website and store

Analytics providers

Understanding website usage to improve our service

Legal authorities

Complying with UAE law or court orders

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.



5. Cookies

We use cookies and similar tracking technologies to operate our website and understand how it is used.

Types of Cookies We Use

  • Essential cookies: Required for the website to function. These include your shopping cart, login session, and checkout flow. You cannot opt out of these without affecting basic site functionality.

  • Analytics cookies: Help us understand how visitors use our site so we can improve it.

  • Marketing cookies: Used to show relevant content and measure advertising performance.

You can manage cookie settings through your browser. Disabling non-essential cookies will not prevent you from shopping on our site.



6. Data Retention

We keep your data for as long as necessary to deliver our services and meet our legal obligations.

Data Type

Retention Period

Order records

7 years (UAE commercial and tax law requirements)

Account information

Until you request account closure or deletion

Marketing preferences

Until you unsubscribe or request removal

Customer support communications

3 years

Analytics data

26 months



7. Your Rights

Under UAE data protection law, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data, subject to legal retention requirements

  • Withdraw consent for marketing communications at any time

  • Object to certain types of data processing

To exercise any of these rights, email us at support@burdauae.com. We will respond within 30 days.



8. Data Security

We use SSL encryption for all data transmitted through our website. Payment data is handled by PCI-compliant payment processors. We do not store card numbers on our servers.

In the event of a data breach that affects your personal information, we will notify you and the relevant UAE authorities as required by law.

No online system is completely secure. We recommend using a strong, unique password for your account.



9. International Data Transfers

Some of our service providers process data outside the UAE, including cloud hosting and analytics platforms. Where this occurs, we ensure appropriate safeguards are in place to protect your data in line with applicable law.



10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website after changes are posted means you accept the updated policy.



11. Contact Us

For questions about this Privacy Policy or to exercise your data rights: